Ivan

I design products from idea to production code. I start with the story: what a product is for, how it speaks, and how the whole journey feels. Then I bring clarity to it and build it.
On 0→1 teams I bring both ideas and execution. I dig into the platforms I build on and systemize the design work so the team moves faster. Agentic workflows let me do that across whole platforms, well beyond my own team’s scope.
Lately I’ve been building in the consumer space: Doyouplay, a social tennis app, Relic Timer, a meditation timer for iOS, and Ramona, a voice-first AI meditation companion built with Shinzen Young. Relic’s first version took two days. I also design and build media tools at Netflix. Earlier, I was at BuzzFeed and VTS.
I do my best work with startups and small teams: embedded, running design sessions and working alongside engineers in code.
Projects
Matchmaking for the modern athlete. Every park is a meeting ground about to happen. We connect the tennis players who haven’t met yet
A simple, beautiful meditation timer for iOS
Ramona
Voice-first AI meditation companion, built on Shinzen Young’s 50 years of teaching. Product and GTM lead (nonprofit)
Roles
Netflix
Product Design Engineer
December 2024–Now
Building the next-gen media platform used by productions. Leading work that spans the platform beyond my own team, like migrating a 6-year-old product with thousands of users to a new design system in 3 days
Product Design Lead
May 2018–September 2022
Expanding global storytelling and creating tools used by industry professionals. Working with Dubbing and Globalization teams
Ami Founding Designer
2023–2024
A spatial social network, from 0 to 1: design system, onboarding, core flows and spatial experiments
Gammma Founder
2022–2023
An operating system for indie video production teams
BuzzFeed Product Designer
June 2017–April 2018
Simplified social media planning and scheduling for the Distribution team
VTS Senior Product Designer
November 2014–April 2017
Leading mobile platform and core web features (management/visualization of data) for the US/Global Commercial Real Estate class
Motion & VFX Artist
2010–2015
Freelance music videos, TV intros and animation. VFX supervisor on set with production crews
↘︎ NY based
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Never a better time