I design products from idea to production code. I start with the story: what a product is for, how it speaks, and how the whole journey feels. Then I bring clarity to it and build it.
On 0→1 teams I bring ideas, not just execution. I dig into the platforms I build on, like iOS and its frameworks, and systemize the design work so the team moves faster.
Lately I’ve been building in the consumer space: Doyouplay, a social tennis app, and Relic Timer, a meditation timer for iOS. Relic’s first version took two days. I also design and build media tools at Netflix, after BuzzFeed and VTS.
I do my best work with startups and small teams: embedded, running design sessions and working alongside engineers in code.